Join the next Agritourism Success Programme!
Maximise your cash-flow by diversifying into tourism. Join this accelerated 6-month programme where you'll learn all about developing, marketing and growing a tourism business on your farm, station, vineyard or orchard.
Next start dates:
February 2022 in several South Island locations
Have you always wanted to start an agritourism business? Or do you have a tourism business but you'd like to learn more on how to develop and grow it further? Then read on...
The Agritourism Success Programme is an accelerated 6-month course for NZ farmers who are interested in diversifying into tourism, and for those who want to grow their existing tourism venture.
Developed by one of NZ's leading tourism marketing specialists, the course covers all aspects of developing, marketing, running and growing a successful agritourism business.
The agritourism industry is growing and forecasts are strong. There are great opportunities to set up or grow an agritourism business. We'll teach you how!
Learn about the latest product development, visitor and marketing trends, set up systems, gain inspiration from other successful people, learn new skills and get the professional support to develop a plan and achieve your goals. In other words: hit the ground running and get it right the first time!
How does it work?
As part of the 18 webinars, there are 9 interviews with high profile, inspirational and successful speakers who will share their knowledge and insights. Topics include: financial planning, sustainability, winning awards, product development, success stories, international marketing trends, social media and more. Speakers include:
“I have found the Agritourism Success programme invaluable, both personally as well as for our AgriTourism business.
We have utilised this knowledge as the Programme has continued and we are already, in a relatively short space of time, seeing an increase in enquiry, bookings and the social media following of our business.
It is a course that I would highly recommend for anyone that is wanting to upskill themselves, build on their business (or business idea in its infancy) or indeed, take their business to the next level.
The Strategic Planning Day at the start of the programme had an excellent outline for how to go about structuring your business, planning and building blocks for where to start and how to move forward- with practical, relevant activities that would benefit any business.
In addition to this informative and beneficial planning day, the support afterwards that is provided by Marijke, both through one on one consultations as well as the email contact and webinars that follow, is exceptional and far exceeds expectations.
The resources on the www.planit-doit.com website that are provided and made accessible for the participants throughout the duration of the Tourism Business Success Programme are outstanding.
Lastly, Marijke’s wealth of knowledge and experience is leading in this industry and ensures all participants are receiving the highest level of education, information and support. I cannot recommend this Programme highly enough for those who are truly serious about growing their Tourism Business and making it a real ‘success’.”
Janene Divers – Cascade Creek Retreat / Divers Farm
What will I learn? Course content:
Marijke Dunselman is the developer and presenter of the Agri-tourism Success Programme. She's one of NZ's leading tourism marketing specialists and trainer with over 24 years' experience in the NZ tourism industry. She has worked with hundreds of tourism businesses, including many farmers, and is passionate to help them establish and grow.
Marijke's educational background includes a Master of Entrepreneurship, Bachelor of Business (International Marketing) and a Diploma of Teaching.
Marijke has lived in the Netherlands, France, the USA, Christchurch, Southland and worked as Manager of Tourism Southland before starting her consultancy and training business. She's been based in Queenstown since 2006.
In her spare time, she enjoys riding, tramping, walking her dog, skiing, paddle-boarding, travelling and socialising with friends & family.
For more information on Marijke, click here. For testimonials, click here.
Investment / registration
Next start date:
Registrations are now open for the 2022 programmes. Secure your spot now as there are only 10 places per group!
The cost is $ 5,950 + gst for the complete programme as outlined above. The course is registered with New Zealand Trade & Enterprise and up to 50% funding could be available for qualifying businesses.
For more info on the NZTE funding click here.
If you have any questions, email Marijke: email@example.com or call 021-456451.